New research from Wharton’s Jonah Berger shows how the right words can help captivate audiences and hold their attention.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

How to Convince Someone Using This Simple Writing Tip

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