Can Gen Z be effectively evangelized through social media, religious apps, and digital media? In this episode of the Know Why Podcast, Liberty reacts to a recent article by Gen Z writer Freya India on “The Commodification of Christianity.”When using digital tools like short-form videos and apps to reach young adults, Christians should be mindful of how those mediums might be changing the message—and how those on the receiving ends of evangelistic efforts are being formed.In the end, where’s the line between planting a seed to draw someone from social media into a physical church…and planting an obstacle to them ever leaving the internet?More Resources:The Commodification of Christianityhttps://www.freyaindia.co.uk/p/the-commodification-of-christianityAmusing Ourselves to Death: Public Discourse in the Age of Show Businesshttps://www.amazon.com/Amusing-Ourselves-Death-Discourse-Business/dp/014303653X