Ever had a Cup o Noodle or Instant Ramen? I'm joking, of course you have. It's everywhere and this super cheap satisfying staple has gotten countless people through their day (or lean times). Would we even know about them if they weren't the unlikely recipient of some of the wildest viral marketing ever? Tune in to hear all about the Asama Sanso hostage incident in the frigid mountains of Japan and how they put instant ramen and their inventor Momofuku Ando on the map.