Design isn’t just about how something looks — it’s about how it feels. In this second conversation with brand designer and icon genius Selma Qui, Kirk and Andy go deep on how her approach to branding has evolved from crafting precise, geometric visuals to building experiences that leave a lasting emotional mark. Selma opens up about her creative process, the shift from designer to experience-maker, and why she now chooses to work only with brands and people who align with her values. We talk ...