The Kirk + Kurtts Design Podcast
The Kirk + Kurtts Design Podcast
Kirk Visola & Andy Kurtts
Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part Two
27 minutes Posted Dec 23, 2024 at 9:00 pm.
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In part 2, Kirk and Andy continue chatting with Alex Center, founder and creative force behind Center Design, to discuss the art and strategy of building iconic brands like Ayoh! mayonnaise and BERO beer. From the high stakes of crafting products for big-name personalities like Molly Baz to designing a "lived-in yet fresh" aesthetic, Alex dives deep into the challenges and joys of creating consumer packaged goods that feel both timeless and trendy. Highlights: How Molly Baz's reverence for c...