In this episode, Kirk & Kurtts have the incredible honor of chatting with Lisa Laird-Dunn, COO of Laird & Company, America's OLDEST distillery - makers of the famous Applejack. If it isn't part of your holiday (or everyday) bar then you are missing out on one of the most important and historic spirits out there!
We discuss their packaging evolution (all 300 years of it!) and how they maintain brand consistency into today. Lisa Laird-Dunn provides amazing insight into how Laird & Company has approached their brand over the years and the responsibility of shepherding a historic brand into modernity.
Recipe:
Laird & Company
AppleJack Brandy Sour
2 oz AppleJack Brandy
3/4oz Simple syrup
3/4oz. Lemon Juice
Egg white
Shake dry
Add ice. Shake again. Strain. Drink.
About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work here.
Support the showAbout Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
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