Alex and Rob discuss the benefits of identifying and serving a specific customer in this Mutt Motorcycles case study.
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Full show notes and links at <a href="https://www.modular.studio/podcast/finding-your-niche-mutt-motorcycles">https://www.modular.studio/podcast/finding-your-niche-mutt-motorcycles</a>

How To Create A Customer Persona

Branding and marketing advice for small ambitious businesses.

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