Show notes
What if the car business wasn’t just about cars… but about calling, transformation, and legacy? In this episode of Keep the Change, I finally sit down with someone I’ve been chasing for a while, not because he was hiding, but because he’s been too busy changing lives. Frank Lopes is a 30-year automotive veteran, CEO of Strong30 Automotive, marketing pioneer, leadership coach, and one of the most passionate advocates I know for the people inside the dealership walls. This isn’t a tactical “sel...

