You could have the best product, best offerings. But if service delivery is not great, surely this can affect the performance between “The Four White Lines”. 

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S2 E3: Steve TRC’s: Turbulence … it’s not great

Conversations & challenging thoughts with @CoachStevieB 

The “Four White Lines” in sport are seen across many sports. Some may not be physical white lines but the boundaries of four spaces around & within which you compete is clearly evident. 
These boundaries often represent & is focused on the performace between the “four white lines”. We forget about what happens outside the “four white lines” that influence performance as well. The goal is to unpack what happens inside & outside the “four white lines” & how performance is shaped in sport & business!
"I am challenged, therefor I challenge"