KCast
KCast
KCast
#004 Respect and understand your audience
46 minutes Posted Oct 30, 2020 at 11:38 am.
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With the US Election looming on November 3rd, don’t miss the latest episode of KCAST, the podcast from Dublin’s KICK agency, where we meet former Clinton media advisor and communications chief, Craig Minassian. Minassian’s career has included being assistant press secretary and director of television news in the White House for President Clinton and on numerous presidential campaigns including Clinton/Gore ‘96 and Secretary Clinton’s 2008 campaign. Since 2005 he has worked as chief communications and marketing officer for the Clinton Foundation, as well as marketing for FIFA USA ’94 and Comic Relief USA for HBO.

Minassian talks frankly about the role of communications in this extraordinary election and how media is shaping voter’s views in the US. He delivers insight sand analysis of the US relationship with Ireland, and how Bill Clinton’s communications skills were a key driver in the talks that led to the Good Friday Agreement.

It’s a unique look at Irish-US relations and the US election through a marketing a media and communications lens, and it’s all in the latest episode of KCAST – the podcast that brings you the new, the innovative and the talked-about, from KICK.