Today I am talking about Setting goals for your social media.

So many people don’t understand why their social media efforts don’t work for them and one of the reasons for this is that they use a scattergun approach and they just don’t plan it, deliver it or evaluate it on a consistent basis.

So the first thing you need to do is to Identify Your Goals. As Steven covey once said, ‘start with the end in mind’.

So you need to think about what it is you want to achieve with your social media efforts and make sure that you plan your goals to be a SMART goal.

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