A lead magnet that hasn't been updated in years could be sending the wrong signals to the right people before they ever get to your sales page. Most service business owners build their free resources once, plug it into a welcome sequence, and move on. This could by costing you business!

In this episode of Katy Calls BS, I break down why the common "set and forget" approach to lead magnets and freebies is quietly working against service-based businesses.

You'll hear:

• What's structurally broken in most freebies right now
• What an authority asset needs to do
• Generic vs. specific lead magnets and how to update yours
• A 3 question audit you can do this week

Your lead magnet is building trust and honestly doing the most important work in your business. It's time to make some updates. But first, listen to this quick episode.

If you want a real look at what your authority layer can do for your business (and what it should be doing) book your Digital Product Infrastructure Audit. Link in show bio.

More on the four layers of the Digital Product Ecosystem in Episode 138.

Connect with Katy on Instagram @themillersocial and @katycallsbs