2025 has been a wild year for entrepreneurs, really everyone. Pretending business happens in a bubble is BS.
In this episode of Katy Calls BS, we're diving into the messy topic of business, politics, values, and consumer trust. I know. Messy!
Trust in institutions is at an all time low, your audience isn't just watching what you sell, they're paying attention to what you stand for. But don't worry, you don't have to put all your business out there.
I'm breaking down why silence may not be the best stance, how performative marketing backfires, and what it looks like to authentically align your brand strategy with your values.
You'll learn:
- Why avoiding politics in business is BS
- How consumer behavior has shifted in a distrustful world
- Ways to integrate values into brand strategy without being performative
- The role of authentic communication in marketing and social media
- How you can continue to build trust and connection with your audience even when the social climate is wild
This isn't about sharing your political views, it's about your values. How can you do that and still feel good about it while protecting your brand and business.
Resources:
Axios article: Consumers across the globe are boycotting foreign brands
Time Magazine: We are on the Precipice of a Grievance-Based Society, January 19, 2025
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
