Most of us start our business thinking the logo is the most important thing. The logo doesn't mean much without a consistent brand behind it. But do you even know where to start?
Today we are talking to Lauren Felter from Felter Unfiltered as we break down branding and how it can impact our businesses.
Lauren is the owner of Felter Unfiltered, she prides herself on a no-shame, no-shade approach to her web design, branding, and design education. She helps business owners, freelancers, and 9-to-5ers ensure design does the selling for them. Because good design does more than just look good – it get results!
Felter is also a proud former ladder climber. She spent the first decade of her career overseeing marketing, operations, and technical systems for a university admissions office, while also teaching design as adjunct faculty. After following the traditional path to success but only finding intense burnout and an identity crisis at the top, she blew it all up in January 2020 to do it her own way.
When she’s not fangirling over a font or explaining the difference between teal and turquoise, you’ll find Felter conversing in Office quotes with her boyfriend, watching Kardashians for the hundredth time, adventuring with friends, or enjoying a good podcast.
Connect with Lauren:
W: https://felterunfiltered.com
Take your free branding quiz here!
Connect with your host, Katy Miller:
IG: @themillersocial