People have a nerve; well, small businesses have a nerve ... When you run your business, it is essential to note that your character is everything. These days there is no such thing as a unique business. Anything that you do, someone else, I say this often because you are working almost 24 hours representing your brand as a business owner. And no business can be without customers; it isn't a thing. So being kind to loyal customers despite being in a bad mood is fundamental. So here is a bit of s storytime.