In this episode, Justin and Joy lay out the five non-negotiables every real estate agent needs to dominate 2026, from mastering daily lead generation and follow-up to building a powerful personal brand and leveling up essential skills. They share proven strategies to control listing inventory, run your business like a business, and create a life and career by design. Stop winging it and start winning it.  *******************Justin Ford is an author, speaker, coach, and a top producing ICON real estate agent with eXp Realty ranking in the top 1% in the USA! More importantly Justin is a Husband, Dad, Grandpa and follower of Jesus residing in the Metro Detroit, MI area. Justin didn't start at the top or with an unfair advantage, matter of fact it is the exact opposite. Justin comes from a broken home, he dropped out of high school, is a convicted felon, a former drug addict & alcoholic, and his life got so low that he drank water out of a toilet while in jail due to dehydration. If anyone shouldn't be successful, it's Justin! As Justin says it best, it doesn't matter how you start, what matters is how you finish! Justin's struggles and his past didn't stop him from creating success and whatever you are going through in life shouldn't stop you. On this podcast Justin will share with you principles, strategies, and information that will empower you to break free from any circumstances and help you break through any limitations and obstacles that are holding you back from living the life that you ultimately want to live.Justin will regularly interview guests that have also created success despite adversity pertaining to faith, finance, marriage, business, health, and so much more!Be prepared to be Unleashed! If you enjoy this Podcast please make sure to subscribe to this channel and leave Justin a 5 star review. Follow Justin on social media at:FACEBOOK: https://www.facebook.com/theofficialjustinford/INSTAGRAM: https://www.instagram.com/theofficialjustinford Follow Justin and Joy - Real, Raw & Uncut on social media at:FACEBOOK: https://www.facebook.com/justinandjoyfordINSTAGRAM: https://www.instagram.com/justinandjoyford/ BOOKINGS OR QUESTIONSTo book Justin for an interview, a speaking engagement, or if you have any questions or topics you'd like Justin to cover on the show please send an email to: [email protected] This episode is sponsored by Next Door Lending