In this episode I talk about:

The uncomfortable truth that we might not always think the best of the people who we want to invest in our services.

How Amy Porterfield helped me notice the difference between ‘it’s tough but possible’ and ‘look you probably won’t make it.’ 

A pretty nasty incident at a networking event with an estate agent (have I got your interest yet?!).

How thinking the very best of the people we want to attract is related to the clarity we have on who our ideal customers really are.