In this episode I’m talking to Gracie and Sophie from Squirrel Sisters. I was inspired to get them on the podcast when they shared how they had successfully launched their products into stockists like Holland & Barrett, with no external backing. We talk brand building, market research and who to rely on in business.

We discuss:

• Fear of judgement when you’re just starting out
• Running a lean, flexible business that suits your lifestyle. 
• Building a brand and having values, a tone and an ethos that runs through everything you create.
• Finding your confidence in your own brand voice and not getting distracted by what other people are doing.
• The advantage of being known for one thing and becoming an expert at your specific area.
• Working with people that respect you and support you, rather than undermining you.
• Tapping into networks so you don’t feel alone.
• Being open to feedback and doing market research.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast