In this episode, Sarah sits down with Online Sales Counselor Bri Ewchuk to talk about what the OSC role really looks like on the front lines of the buyer journey and why so many breakdowns between marketing, sales, and leadership start long before a buyer ever walks into a model home.

They discuss the reality of managing leads, building trust with sales teams, creating structure when systems are missing, and learning how to advocate for the value of the OSC role inside a homebuilding organization. This conversation highlights why builders who succeed today are the ones who stop working in silos and start listening to the people actually talking to buyers every day.

Sarah and Bri also talk about professional growth, confidence, and the role personal branding can play in building credibility both inside your company and across the industry.

This episode is for OSCs, marketers, sales teams, and builder leaders who want a more connected buyer journey and better results without guessing what buyers need.

Connect with Bri Ewchuk: