In this episode, I’m joined by Craig Neal, Area SalesManager for Toll Brothers and one of the best storytellers in the homebuilding industry. Craig has a gift for using emotion, empathy, and authenticity to connect with people on a deeper level.  This communication style bridges the gap between sales and marketing, and inspires connection across an entire company.We explore: ✨ Why storytelling is so effective in homebuilding ✨What it takes to unify sales, marketing, and leadership using personal stories ✨How frontline teams can use stories as a way to deeply connect and understand their buyers Whether you&#39;re leading a sales team, marketing a newcommunity, or trying to build a brand people believe in, this episode will help you root your message in something real. Connect with Craig: <a href="https://www.linkedin.com/in/craig-neal-6442b062/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/craig-neal-6442b062/</a><a href="https://www.linkedin.com/in/craig-neal-6442b062/" target="_blank" rel="noopener noreferer"></a>

Episode 21: Target Smarter: Using Real Data to Drive Marketing Results With Christine Blacklidge

The slightly unhinged marketing podcast for homebuilders and beyond!

It’s bold. It’s unfiltered. And if you’re in marketing, sales, OSC, or leadership in the homebuilding industry (or beyond), this podcast will shake things up in the best way.

💡 This podcast is for the ones who know that marketing is more than “just making it pretty.” It’s for the strategic thinkers, the problem-solvers, the ones who are tired of surface-level conversations and are ready for real talk about what actually works. If you're a home builder, or around home building marketing, you're going to love this podcast!