In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.

Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.

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Get £200 off Rory Sutherland’s MAD//Masters programme with code JB200 at checkout.

A rare chance to learn applied behavioural science, strategy, and creative problem solving directly from one of the sharpest minds in marketing.

Use code JB200 when you enrol.

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