On this weeks episode of JobsWorth I speak with Gemma and Will Jones, the husband and wife team behind Essex based bakery business Wilma's.

This conversation is, as its heart, a lesson in starting again. 

After the pair were forced to leave their previous careers behind it was time to go back to the drawing board. 

What followed was the creation of a brand that has become synonymous with all of your favourite sweet treats (think cupcakes, brownies, cookies...but not as you know them🍰)

We explore what it takes to pick yourself back up again when one door closes, and the tools you need to build yourself a new one and step through it. 

From baking in their kitchen at home and selling their products from a bright pink trailer (Cakey McCakeface) to opening 3 shops, employing 25 staff and becoming a go to destination for people all over the UK, we cover it all. 

Please enjoy...Gemma and Will Jones

Keywords

Wilmas, bakery, entrepreneurship, cookies, brownies, business journey, couple entrepreneurs, challenges, success, baking, business growth, entrepreneurship, couple dynamics, customer experience, scaling a business, community building, baking, small business, challenges, success, business growth, entrepreneurship, quality, expansion, food industry, advice, passion, discipline, team dynamics, future aspirations, jobsworth, podcast, career, worklife, storiesthatinspirechange.

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