In this episode of JobBoardGeek , Jeff Dickey-Chasins goes BOGO and interviews his co-host, Steven Rothberg of College Recruiter - also known as a guy who lives and breathes programmatic job advertising. Steven delves into pay per click, pay per application, what programmatic actually is - and why a job board might use it (or not). Don't miss this chance to learn more than perhaps you cared to know about the world of programmatic advertising - and find out why employers are using it even when they don't realize they are!