Today it seems that everyone is an overnight marketing "expert".

Watch this episode!

For me, I know what I know due to years of message crafting with thousands of broadcasting clients across a myriad of industries. I am more of a "what is your big idea and how do we boil it down to the simplest way to say it?" marketing "expert". Much of my expertise derives from a series of books that still have an impact on me today.

Laura Ries of the legendary marketing powerhouse Ries and Ries carries that legacy on today. Beginning with "The 22 Immutable Laws of Marketing", Ries' principles have shaped what we know as marketing long before "branding" became the massive buzzword that it is today.

Follow Laura:
@lauraries
www.ries.com

Follow Jim:

@jimmccarthyvos

www.jimmccarthyvoiceovers.com