Show notes
"Perfume doesn't need any language. When you spray, you see the language—it becomes the face." In Episode 187, we sit down with Dubai's legendary perfumer and Gold Souk icon, Yusuf Bhai. From growing up on the beaches of India to custom-blending over 100 unique fragrances every single day by hand, Yusuf Bhai shares his deeply passionate world of scents, memory, and personal identity. We dive into how fragrances trigger lost memories, the bizarre truth about why pure deer musk and real ambergris smell terrible in their raw form, and how he recreates the scents of passed loved ones from simple scraps of clothing. Plus, Yusuf Bhai breaks down the psychological power of scent confidence, why AI can never replace a true master perfumer's nose, and his ultimate mission to bring bespoke fragrance culture to the world. 🎵 TIMESTAMPS 🎵
