Labels are incentivized to increase the term of the contract. Newer artiste may get Higher royalty rate. Longer terms. 360 model makes label more supportive of tours finanically. promoter bases 360 degree deal will require exclusivity for touring.artiste received bigger and unrecoupable upfront payment in return for granting the company access to various income streams. Various income streams are not cross collateralizedFor more from Jelan CumberbatchInstagram - https://www.instagram.com/jelan.cumberbatch/ Tik tok- https://vm.tiktok.com/ZMebHvAce/ Twitter- https://twitter.com/JelanCumb/ Twitter- https://twitter.com/jelanpodcastPodcast - https://anchor.fm/jelan-cumberbatchYouTube - https://www.youtube.com/c/jelancumberbatch Audiomack - https://audiomack.com/jelancumberbatch Go loud app - https://goloud.ws/NJtLpN44ecb?$deeplink_path=podcast/2104. Website- https://jelancumberbatch.comSound cloud- https://m.soundcloud.com/jelancumberbatch Apple Podcast- https://podcasts.apple.com/tt/podcast/jelan-cumberbatch-podcast/id1552618926LinkedIn - https://tt.linkedin.com/in/jelan-cumberbatch-037224a5Spotify - https://open.spotify.com/show/7rKwBJz7LjqLDspzMUyzLZ?si=vm8W_bUASOm4u1lFugLhiQ Email all business inquiries - [email protected]