The 1998 Letter. Jeff shares his reflections on Amazon's incredible growth, sets expectations for the future, and also provides some guidance on how they hire and the need to be customer obsessed. 

I found this letter to be about impressive growth, but also the humility it takes to deliver on that growth.

As a reminder, Jeff's letters is a non-commercial production with Preet Anand as its narrator. All copyright belongs to Amazon and Jeff Bezos. I'm doing this to make the content of these incredible letters more accessible.