How did Walmart manage to bring in more than 12 million visitors to their metaverse experience on Roblox? In this episode, Justin Breton, the Director of Brand Experiences & Partnerships at Walmart, reveals the behind-the-scenes stories of this Web3 partnership with Roblox, along with their partnerships with Netflix, Michelle Obama, CAMP, and why partnership is crucial for this gigantic brand. Tune in to learn more about the secret recipe for Walmart’s success: have a learning agenda for every innovative experiment and leverage the learnings to shape future activations.
If you want to use Generative AI with more ethical intent, check out these five tips outlined by our team of technologists and DE&I experts at McCann Worldgroup.
For more information, please reach out to me at [email protected].
