JD's Journal
JD's Journal
John 'jd' Dwyer
Leadership by Design: Amazon's 16 Guiding Principles
1 hour 16 minutes Posted Jul 31, 2025 at 1:00 am.
Introduction to Amazon Leadership Principles
Customer Obsession: The First Core Principle
Ownership Through Accountability
Invent, Simplify and "I Write A Lot"
Learn, Hire, and Maintain High Standards
Think Big and Bias for Action
Frugality and Earning Trust
Dive Deep and Have Backbone
Delivering Results and Being Earth's Best Employer
Success Brings Broad Responsibility and Conclusion
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Curious about what really drives Amazon's success? After eight and a half years working at the tech giant before entering semi-retirement, I'm pulling back the curtain on the 16 Leadership Principles that form the DNA of one of the world's most innovative companies. These principles aren't just words on a wall – they're the living, breathing framework that shapes how Amazon hires, operates, makes decisions, and solves problems. From Customer Obsession (where everything begins) to Deliver Res...