Jazz Shapers
Jazz Shapers
Bauer Media
Emily Lui: Co- founder of Cutter & Squidge
27 minutes Posted May 9, 2026 at 9:00 am.
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Emily Lui is the co- founder of Cutter & Squidge, the bakery and gifting brand. Emily joins Elliot to talk about her and her sister's drive to build something bigger than them, and why, (having been dropped by Selfridges and Harrods) they put their last savings into the business and kept going.