#72: Dani Grant — Developer Marketing Explained from The Jason Levin Show

#72: Dani Grant — Developer Marketing Explained

36 minutes Posted Oct 8, 2024 at 2:00 pm.

) Why is marketing a dirty word for developers

) Is self-promotion bad?

) Calibrating Jam’s brand voice

) Is building in public even worth it?

) “Thousands of people signed up, and no one used it”

) Seth Godin’s “Rule of 10” test

) Why Jam does weekly team podcast

) The unhinged “Venus flytrap” marketing campaign

) Cold coutreach → Hot opportunities

) Jam’s Growth experiment tracking system

) Why I stopped making viral subway videos

) What is Jam cooking right now?

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Meet Dani Grant, co-founder and CEO of Jam. For the past couple of years, Dani and I have been teaming up to grow Jam through some unhinged marketing campaigns.

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Jason Levin⁠⁠⁠ is a viral marketer and Founder of Memelord Technologies. Read Jason's ⁠⁠weekly advice column on organic social media growth for startups⁠⁠.

Follow Jason on ⁠⁠Twitter⁠⁠.

Follow Dani on ⁠Twitter⁠

Subscribe to Jason on ⁠⁠YouTube⁠⁠.

Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.

← See all 89 episodes of The Jason Levin Show