What to Sell Instead of Your Hours (Get Paid Your Worth)
You can be the best at what you do and still hit a ceiling and it's not a hustle problem. It's a pricing problem.
In this episode, Dr. Ruth Akumbu (PhD, Global Leadership & Change) breaks down why experienced professionals and coaches plateau even when their results are strong: they're still selling time, not value. Whether it shows up as an hourly rate, a project fee, or a retainer, if availability is what you're pricing on, you've built in a ceiling.
Ruth shares three shifts that move you out of constant negotiating and into pricing as a decision the client makes not one you have to defend plus the personal story of hitting her own pay ceiling after earning a PhD, and what it taught her about value-based pricing.
Drawing on her book The Million Dollar Mind: How to Build a World-Class Coaching Business from What You Already Know, this episode is for anyone — coach, consultant, or employee — ready to stop trading hours for dollars and start getting paid for outcomes.
Find her on Social Media Platforms @DrRuthAkumbu