On this episode of If/When we discuss the art of negotiation with Chris Voss, CEO and founder of the Black Swan Group and the acclaimed author of the book, Never Split the Difference. In the discussion that follows, Chris shares the lessons he’s learned in his career as a lead negotiator that are amazingly applicable to anyone looking to create a positive outcome between parties. He explains some of the most common mistakes would-be dealmakers commit, and he unpacks for us concepts such as Yes without How is worthless, and Start with No.