A conversation with Jason Hreha, Head of Product, Behavioral Sciences at Walmart and author (find his work here: The Behavioral Scientist), discussing the business application of human behavior principles. New digital channels or spaces where channels begin to overlap one another, like digital and in-store, impact human interaction and behavior in ways we’ve not considered before. Can what seems like strictly an academic study help to guide us in creating meaning and value in the products and experiences we design? 

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