<p>The first ever LIVE of "It's Not Magic. It's Marketing." Shama Hyder unwraps how you can tell the future by studying history and what WW2 and 9/11 both teach us about patterns post pandemic. Q&amp;A covers questions on Share of Voice, data, and building a community.&nbsp;</p>

The Future of Events and Event Marketing

Welcome to "It's Not Magic. It's Marketing with Shama!" Hosted by entrepreneur, best-selling author, and international keynote speaker Shama Hyder. This podcast covers topics around marketing, branding, PR, demand gen, and what actually works for marketers today. You might hear snippets from keynote speeches, interviews, and videos. Listen as she helps businesses, brands, and leaders connect what’s next to right now.