Sports marketing guru Amar Singh joins Matt to discuss how marketing played a huge role in the IPL becoming a giant of global sport. Can The Hundred get to a similar level within the UK and how should it be marketed? And who are the most marketable cricketers in the world right now? 
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England back in the white ball business

It’s Not Just Cricket’ is a podcast that does exactly what it says on the tin – it’s about cricket, but not just cricket! Azeem Rafiq - the man who rocked the sport in 2020 with his seismic revelations of racism - and experienced broadcaster Matt Kabir Floyd take an opinionated look at the big stories affecting world cricket and other sports on and off the pitch. A British Pakistani from Barnsley and an Anglo Indian from London, the two of them certainly don’t agree on everything and are more than happy to vociferously argue their point. Using their widespread contacts in sport and politics they bring in regular guests of note to help debate the topics of the day. Nothing is off the table! New episodes every Wednesday and look out for other ‘bonus episodes’ throughout the week.