It's an Inside Job
It's an Inside Job
Jason Birkevold Liem
13 Seeing Sideways - The Sunk Cost Fallacy: Why “I’ve Invested Too Much to Quit” Is Holding You Back
12 minutes Posted Dec 19, 2025 at 3:00 am.
Introduction to Cognitive Biases
Decision-Making in a Noisy World
Understanding the Sunk Cost Fallacy
Overcoming the Sunk Cost Fallacy
Reflection and Homework Assignment
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12:52
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Show notes
Get in touch with us! We’d appreciate your feedback and comments. “Resilient people don’t let past investment dictate future choices. They measure value by direction, not duration.” What would you walk away from today if you weren’t busy trying to justify the time, money, and effort you’ve already spent? In this solo episode of Seeing Sideways, I unpack the Sunk Cost fallacy and how it quietly sabotages decisions in your work, relationships, and goals. You’ll learn practical ways to let go o...