"Why do these cars cost so much?" It's the most asked question in this industry and the most misunderstood. In this episode Randy and I answer it from the builder's side. We talk about all the details people never see, all the time that gets overlooked, and why six figure price tags on custom builds aren't as crazy as they sound once you understand what actually goes into them. If you've ever looked at a build price and thought "there's no way," this is the episode that explains why there is a way, and why most builders aren't getting rich doing it.

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