Historically, the industry has propagated a perception of beauty reflective of unrealistic perfection, and a lack of diversity driving women into a perpetual and elusive search for the solution. However, there's a new type of beauty emerging, where we use these powers for good. Amy Liu, Founder and CEO of Tower 28 discusses with Kelly Kovack how she spent years learning the ropes at other companies, and meeting some amazing mentors along the way. She talks about how that has prepared her to throw her hat into the entrepreneurial ring and find answers to her own sensitive skin issues.

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