Brands are no longer in control, consumers are. Technology, social media and the rise of influencer marketing changed the business of public relations forever. The one-way communication funnel of traditional PR that carefully placed and controlled the message of clients evolved into the dissemination of information in real-time and brands having actual conversations with their audiences. Kelly talks with Susan Woods, Principal and Founder Woods & Co., about how she has flawlessly navigated the digital evolution of media providing a playbook for agencies and brands.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices