Launch, scale, exit, repeat. Divya Gugnani the CEO and Co-Founder of Wander Beauty has nailed that formula, but in today's hyper-competitive landscape resonating with consumers has never been more difficult. It requires both creative and analytical thinking and a lot of determination. Kelly Kovack talks with Divya about how building a brand that scales is one thing, but building a brand that consumers love is something entirely different.

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Learn more about your ad choices. Visit megaphone.fm/adchoices