Toxic ingredients in beauty products drove Hillary Peterson to found True Botanicals to transform the beauty industry. The backlash against traditional beauty brands may have been inevitable, but there was a time not that long ago when "natural" products were a fringe category. For Hillary and True Botanicals it’s a matter of PROOF.  They are driven by a mission to transform beauty.  One woman, one result, one moment at a time, creating a collective force of wellbeing. Hillary talks with BeautyMatter Founder Kelly Kovack about how the beauty industry needs change-makers willing to break the rules and have the commitment to establish new ones. Learn more about your ad choices. Visit <a href="https://megaphone.spotify.com/about-advertisements">megaphone.fm/adchoices</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Holistic Approach of Person Before Procedure - Dr. Shirley Madhere, Founder and MD, SoHo Aesthetics & Holistic Plastic Surgery

Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.

About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.

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