Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? David Heinemeier Hansson is the Co-owner & CTO of the software company 37signals, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.Tune in to learn:David describes the “six-week cycle” approach at 37signals

How did 37signals develop its short-term planning method? (08:30 )The relationship between designers and programmers at 37signals

David’s reliance on intuition over data

The importance of writing and advice David received from Jeff Bezos