Business Innovation Series Ep7: Pia Therese Returns! from It is Discernable®

It is Discernable®

Matt Wong

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Business Innovation Series Ep7: Pia Therese Returns!

1 hour 38 minutes Posted Jan 29, 2021 at 12:45 am.

Pia goes undercover in competitor gyms

Why gyms are ‘essential businesses’

Our bodies require stimulation

Automatic exercise

Different motivations for working out

Negative body image

Pia growing up

Current beauty standards

Instagram body image

Take a break from Social Media

Pia and Matt love reality shows

MFW Fitness during lockdown

How many gyms failed?

Pia’s brand: MFW Fitness

Building a better gym culture

Why do people go to the gym?

Matt’s new love for running

Don’t talk about health!

Conditioned to accept government restrictions

Dan Andrews is mirroring patterns of an abuser

Individual freedom is no longer represented

The most dangerous type of leader

Pia’s goes to Cuba

Is obesity as a measure of wealth?

Convenience undermine health

Kayla Itsines and the Bikini Body Guide

The psychology behind actions

Self-censorship to protect your business

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Show notes

Pia Therese returns! In September 2020 we spoke to Pia about her gym MFW Fitness which was closed due to Victorian lockdowns. 4 months later we caught up on how the fitness industry is travelling post lockdowns, as well as covering body image, gym culture, mental health and PTSD.

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Watch this episode on Youtube: https://youtu.be/RrMNVl39mI0

Follow MFW Fitness:

https://www.mfwfitness.com.au/

https://www.instagram.com/mfwfitness/

https://www.facebook.com/mfwfitness

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