Arron Wood is not your typical politician. In fact, I'm not sure he's a politican at all! Granted - he does hold the office of Deputy Lord Mayor for the City of Melbourne, and he is campaigning in next month's council elections to become the Lord Mayor. But when I came across Arron on social media, it wasn't via a political ad or a sponsored post. I simply noticed someone who was posting sympathetic, thoughtful, and engaging content, and perhaps most tellingly a majority of that interaction was in replies and comments to other people. Political messaging is often unidirectional, and getting community leaders to listen and engage in a genuine way is rare but I'm convinced it's the key to electoral success. It would be no surprise to me then should I be addressing Arron as Mr Mayor at the end of next month. And it's my pleasure to welcome him to our Series on Business Innovation which explores how business can and will rise from the ashes of COVID-19, and the unprecedented lockdowns around the world.NOTES---------------------------------Watch this episode: https://youtu.be/8OuU89uXoOkFollow Arron:https://www.facebook.com/ArronWoodMelbournehttps://www.linkedin.com/in/arronwoodhttps://twitter.com/ArronWood