Some companies have fully developed Business Intelligence (BI) initiatives while others could be doing much more with their data. Still others might have adopted Business Intelligence practices and not even know it! In today's episode we're removing some mystery around why Business Intelligence is important to your business and how the data you're probably already collecting can be used to help you make more insightful decisions. We explore some methods for developing Business Intelligence, like data mining, how to consider key performance indicators (KPI's) when applied to BI, and we share some powerful examples of how data and BI can help shape strategic direction.