The CRM, or Customer Relationship Manager, is an application that helps manage many marketing, pre-sales and sales functions. Its potential expands, however, when it can be integrated into other parts of your company, like your ERP (Enterprise Resource Planning) system, financial or accounting platforms, productivity or time tracking software, shipping and distribution and much more. In today's episode we explore how businesses can be thinking bigger about their CRM and share some real world examples of how CRM integrations have made 1+1 = 3.