It's easy to focus on the technical aspects of software development when considering custom software solutions, but it's important to remember that before software development there has to be relationship development. In this episode we deconstruct the process of Custom Software development a bit and explore the process of understanding how and why a custom solution might be the right fit. We'll share some real-world stories and illustrations to explore what to consider for Custom Software development, what to watch out for, and how more listening, sharing and relationship building early in our process means smarter, smoother development work later on.
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