"Big Data" is something of a misnomer, a phrase that implies only big companies might benefit. Instead, think of "Big Data" as just....data, or information. You might be used to managing information in a spreadsheet or through multiple sophisticated systems. The more and better connected your information is, the more you can do with it to nurture customers, streamline processes, reduce inefficiencies, process work orders or distribution...the list goes on and on. In today's episode we develop an understanding of what Big Data is, how your company can benefit, and the essentials to putting Big Data to work for you.

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