In this episode, Ipsos' Alyssa Rowan sits down with David Bateson and Professor Fiona Gilbert to explore cutting-edge advancements in oncology. We dive into how artificial intelligence and innovative screening methods are reshaping early cancer detection and improving patient outcomes.

We also discuss the importance of proactive risk stratification and predicting treatment responses, as well as the challenges of implementing these ground breaking technologies and the necessary steps to ensure they are accessible and equitable for all.